I abhor the modern mainstream media. It’s a slave to advertising and mass consumer markets, the underbelly of a capitalist scoiety gone amuck. The media’s top priority should be to objectively inform the public, fostering engaged citizenship. However, it is unmistakably clear that the media is solely focused on its bottom line and appeasing its advertisers. We’re being dooped by glistening smiles and fat conglomerates. It’s a sad situation.
But there is always hope and in the case of media, hope is tangible. America’s Public Broadcasting Service (PBS) publishes quality broadcasts consistently. With the hundreds of channels available on the television, PBS is one of the few that has programs worth watching.
This month, KCET will be airing Huell Howser’s “Stretching California’s Water Supplies“. The program explores the organizations and technologies working to preserve California’s most precious natural resource. From motivated non-profit organizations to resource-conscious farmers, the program’s three segments will investigate the innovations behind California’s water conservation efforts and how they affect our everyday lives. I’m actually looking forward to watching it.
As the world’s supply of potable water is strained, it’s important to be aware of the issue through objective information. Not surprisingly, such information is not readily available in mainstream media. At least there’s PBS. If you’ve got the time, watch the show as it airs tonight (and throughout the month). If you can’t, at least you know there’s a problem- and knowing is half the battle.
Tags: america, awareness, california, citizen, conservation, creativity, crisis, farmers, huell howser, information, informed, innovation, kcet, knowledge, media, pbs, preservation, shortage, Technology, usa, water
TV news is not really an information source except for headlines. It is entertainment for the masses. Junk thought, like junk food is bad for the brain because it is not nutritious and gives only a temporary lift. I do not take it seriously. I get my information from subscription news services that contain little advertising. Real meat and vegetables.
Word. But even the headlines are rubbish!
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